Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google rarely even confirms updates. In fact, according to Olga Androgen, Head of Global Marketing at SEMrush, of the 28 updates SEMrush tracked this year, only two have been confirmed by Google.
Speakers also noted that it’s important to know your data to be able to make a true assessment. Haynes gave us a checklist of things to look into:
Check Search Console. If you are assessed a manual penalty, you’ll see it in there.
Determine which pages saw traffic drops. If you are just seeing one page being impacted, it’s not an algorithm change.
Check all organic traffic data. If you were impacted by an algorithm update, you should only see an impact in Google.
Look at your competitors.Did your competitors see any changes? Algorithm updates tend to target certain types of search results and industries. Take a look at competitor rankings.
At the end of the day, you may not have been hit with a penalty at all, and it’s important to look at all of the other factors that might lead to a drop in traffic first.
Source by: http://searchengineland.com/advanced-seos-need-know-algorithm-updates-277147
Check Search Console. If you are assessed a manual penalty, you’ll see it in there.
Determine which pages saw traffic drops. If you are just seeing one page being impacted, it’s not an algorithm change.
Check all organic traffic data. If you were impacted by an algorithm update, you should only see an impact in Google.
Look at your competitors.Did your competitors see any changes? Algorithm updates tend to target certain types of search results and industries. Take a look at competitor rankings.
At the end of the day, you may not have been hit with a penalty at all, and it’s important to look at all of the other factors that might lead to a drop in traffic first.
Source by: http://searchengineland.com/advanced-seos-need-know-algorithm-updates-277147
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